General Pakistan

At American General, we are determined to continuously enrich the lives of our valued customers by providing technologically advanced consumer electronics. Our products are designed to enhance lifestyles, bringing maximum comfort and convenience to our customers.

American General is renowned for its innovative product portfolio, developed through extensive research and consumer insights. It is the first Pakistani brand to offer a full range of innovative, affordable, and durable products to its valued customers.

As one of Pakistan’s fastest-growing consumer electronics brands, American General has established state-of-the-art production facilities in collaboration with international technology partners. By maintaining the brand’s true innovative essence in terms of technology, research, and development, General Pakistan focuses on ideas and concepts that have the potential to bring positive changes to consumers’ lives.

American General’s plant is located in Faisalabad, with its head office in Lahore and a dealership network across Pakistan. American General is part of General Pakistan, one of the fastest-growing business entities in Pakistan, with a diversified business portfolio in consumer electronics, solar energy, and printing.